LEARN THE SYSTEM.
KEEP THE RESULTS.

This program was designed specifically for men, typically between the ages of 35 and 55, who know they need to get back into the gym but aren’t sure where to start. Some haven’t worked out consistently in years. Others have been going to the gym but feel like they’re just doing random exercises without a clear plan or seeing the results they want.

The common thread isn’t experience. It’s that they want a proven system they can trust. They want to build muscle, improve their physique, feel better in their clothes, and have the confidence to take their shirt off at the beach without feeling self conscious. They don’t need another motivational speech. They need someone to teach them exactly what to do and why it works.

If you’re willing to commit to the process, show up consistently, and put in the work, this program will give you the knowledge and structure to continue getting results long after the coaching sessions are over.

Possibly. The majority of the men I work with have at least some previous gym experience, even if it’s been years since they’ve trained consistently. If you’ve never worked out before, that’s okay, but you’ll likely need a little more patience as you learn the fundamentals.

The first five coaching sessions are done one on one so we’ll focus on proper technique, safe movement patterns, and understanding why each exercise is included. If you’re completely new to strength training, we’ll discuss during your discovery call whether this program is the right fit or whether a little more individualized coaching would be beneficial before transitioning into the system.

Because BUILD was designed specifically to support this system.

I created BUILD to be a clean, private access gym where people can work out without crowds, distractions, or waiting for equipment. Everything about the space was intentionally designed to make working out simpler, more enjoyable, and easier to stay consistent.

Your program includes two months of BUILD membership because that’s where real habits are built. At the end of those two months, if you’re enjoying the experience and want to continue, your membership simply transitions to BUILD’s month to month membership. There are no long term contracts and no pressure. My goal is for you to become a confident BUILD member who enjoys coming to the gym and continues getting results for years to come.

The program includes six one on one coaching sessions with Brian and two months of membership at BUILD Private Access Gym in Ocean Beach.

Your first five visits are completed one on one where you’ll learn each of the five workouts, proper technique, how to track your workouts, and how to progress from week to week.

Your sixth session takes place about two weeks later to review your progress, answer questions, and make any adjustments needed.

The two months of membership are just as important as the coaching sessions because the system only works if you consistently apply it.

Because the goal isn’t to keep you in personal training forever. The goal is to teach you a system you can continue using on your own.

The first five sessions teach the complete system. The sixth session is a check in after you’ve begun applying it independently. If you continue showing up, following the system, and staying consistent, there’s no reason you should need ongoing personal training to continue making progress.

Traditional personal training often revolves around the hour you’re spending with your trainer. Once the session ends, many people are left wondering what to do until the next appointment.

This program is different. You’ll learn a complete system you’ll use every time you walk into the gym. Success isn’t measured by how many personal training sessions you buy. Success is measured by whether you can continue getting results long after the coaching ends.

The minimum commitment is four workouts per week. Five workouts per week is ideal.

This program is built around consistency. The system works, but only if you show up and do the work.

The program is built around a structured muscle building system designed to improve your physique while making the most of your time in the gym.

Each workout combines larger movements with targeted exercises for individual muscle groups. Every exercise has a purpose, every workout builds on the last, and every week is an opportunity to make measurable progress.

The goal isn’t to make every workout more complicated. The goal is to make every workout count.

Most people begin noticing changes within the first few weeks. Visible physical changes continue to build throughout the two month program and beyond.

If you show up four to five days each week, follow the system, eat well, and put in the effort, you’ll give yourself the best possible opportunity to build muscle and see lasting results.

This program is intentionally limited. This coaching program allows me to work directly with a small number of men who are serious about making a change. Limiting it to two new clients each month allows me to give every client the attention they deserve while maintaining the high standards I’ve always had as a coach.